TOMMY HILFIGER
TOMMY HILFIGER is adding a new lifestyle label to its repertoire, entitled Tommy. Aimed at twentysomething men and women, the line will move away from the preppy styles for which the brand has become known, instead focussing on handmade and distinctive details.
“Tommy gives us more flexibility and freedom to do something truly conceptual,” explains company founder and principal designer Tommy Hilfiger.
Customers can expect a mix of contemporary styles and vintage inspirations.
“The way we’re going to merchandise Tommy will be distinctive and different, not so formulaic. It will be more of a fun, dynamic experience. The product itself, we feel, is going to be a fresh take on the preppy traffic, done in a fresh, young, cool way. When we look around, we don’t see anyone doing this,” says Gary Sheinbaum, chief executive officer of Tommy Hilfiger.
The line will start to sell in October in three freestanding Canadian stores, two in Toronto and one in Edmonton, and then later be introduced into dedicated areas of 14 existing Tommy Hilfiger stores in Canada. It will be available on TOMMY.COM next year.
The launch of this new label is one of the brand’s first initiative since Phillips-Van Heusen Corp. acquired the Tommy Hilfiger business in May.



Tyra Lynne Banks (born December 4, 1973) is an American media
personality, actress, occasional singer, former model and businesswoman. She first became famous as a model in Paris, Milan, London, Tokyo and New York, but television appearances were her commercial breakthrough. Banks is the creator and host of the UPN/The CW reality television show America’s Next Top Model and is co-creator of True Beauty. She also hosts her own talk show, The Tyra Banks Show. In 2009 she was honored by Gay & Lesbian Alliance Against Defamation (GLAAD) with the Excellence in Media Award. Banks began modeling in the 11th grade. She later went to Paris, France to do some runway modeling. Within Banks’ first week in Paris, designers were so entranced by her presence on the runway that she was booked for an unprecedented twenty-five shows – a record in the business for a newcomer. She has done extensive print and/or runway work for fashion/advertising giants, such as Anna Sui, Coors Light, CoverGirl, Badgley Mischka, Bill Blass, Cynthia Rowley, Chanel, Christian Dior, Dolce & Gabbana, Donna Karan, Gemma Kahng, H&M, Isaac Mizrahi, Maria Snyder, McDonald’s, Aislinn Dubois Modeling Agency, Michael Kors, Milk, Nicole Miller, Nike, Inc., Oscar de la Renta, Pepsi, Perry Ellis, Randy Kemper, Richard Tyler, Rifat Ozbek, Swatch, Todd Oldham, Tommy Hilfiger, Victoria’s Secret and Yves Saint Laurent. She has appeared on the covers of high-fashion magazines such as Vogue, Harper’s Bazaar, Cosmopolitan and Elle.






