Fashion Trends Summer 2010
Comments (3) 
The story for this summer is nudity – the vast majority of shows opened 
with nude, ice-cream colours, making cut and drapery the big style statements as opposed to eye-popping colours. Where last summer we obsessed about colour blocking, next will be about subtleties of tone: nude with peach with washed out nutmeg, or grey with icy blue. A general lack of clothing will be approved of too – your underwear must look its best next summer because if it’s not on show it’s not worth wearing – only to be covered by swathes of knotted and ruffled sheer chiffon – and a touch of lace will keep things interesting Stella McCartney, Fendi. White is always a trend for summer, but 2010 is expecting a full washout – bleached cotton came tailored and masculine or bulging and ruffled. And if you want colour, make it a check Christopher Kane, Louis Vuitton. So what to buy, if you will be shopping? Party dresses – lots of them, to be worn day and night: with interesting and forgiving folds around the hip for added shape. A jumpsuit – single shouldered or strapless if you dare. Loose trousers that taper to the ankle, preferably in silk. Bring shoes down a level or two, and if you venture from the washed out palette, make it a bold, tribal or ethnic print Dries Van Noten. A trench coat, long or short or turned into a party dress at Burberry. A belt – skinny ribbons or wide leather versions; the waist intends to allow you to show off your curves. And if your curves are that good, swimwear is teeny weeny as can be.
Sarah Burton, has a large pair of shoes to fill in becoming the creative director of the brand. The parent company Gucci Group which owns 51% of the McQueen brand, announced that Burton will supervise the creative direction and development of all collections of the brand going forwards. Burton, 35, was born in Manchester, began working for the late designer, in 1996, while she was in her final year at Central St. Martins – McQueen’s own alma mater. She was appointed head of women’s wear design in 2000, and was working closely with the designer right up until his untimely death by suicide, in February. due to this she probably knows McQueen professionaly as well as anyone as she worked wit him for 14 years. we wish her the best of luck but she might not need it, as she is as safe a pair of hands as the brand could get.
left but in another breadth he produced the resort collection which looked like a ready to wear collection right . I will be unable to produce a 
detailed picture of his life but I will dip briefly into the scope and the breadth of what was an immeresurably astute and talented business individual. In the same season he could produce 3 different styles this guy was hard working and on his game. McQueen also worked with the stars big and small and this is another stand out feature of this designer, mostly we get very used to seeing only a particular type of physique however did not have any such hangups, he delved into different inspirations and showed his aspirations in his varied collections and his outlandish and ostentatiously styled shows. Indeed in watching some of his shows like his Atlantis 2010 fashion show the clothes and the show formed the entire concept transporting you both physically and mentally on a journey to the lost world. Not satisfied with being pigeonholed he also has a range with Puma, according to McQueen its a Tiger vs Crane concept sounds like an old Kung Fu movie. The concept combines technology and tradition with a number of well designed figures and from afar it looks simple enough but up close the true intricacy and detail of each piece grip you in true McQueen style. Below are some of the images left Beyonce, middle Beth Ditto and right Lady Gaga and Cyndi Lauper. His full impact on the fashion industry will be known over the next 5 to 10 years but one thing I do know is we will not see another master of concept, colour and cut as McQueen was, at least not in the foreseeable future.
It seems that there are a lot of collaborations with J Brand at present. A few months back, Proenza Schouler designed a set of jeans with them . Just as in 2009 when Hussein Chalayan and J Brand ex-creative director and co owner Susie Crippen the other owner being Jeff Rudes, collaborated on a denim line, in decribing thier concept they explained that their real mission, was to make the avant-garde accessible. Said Hussein “denim rescues everything” , as he proceeded to explain that its a confidence boosting rescue, “its the joker card of your wardrobe”, looking at the position that he operates from and because of his avant-garde status Hussein is almost unreachable but the collaboration worked because being accesible as an avantgarde he was able to change the dynamics of the relationship between the designer and the wearer. As a result this collaboration gave both parties the chance to expand their markets with a little inflence from each other. In the 2010 Collaboration Jack McCollough and Lazaro Hernandez explained they were exploring the idea of uniforms with their fall collection and couldn’t ignore denim’s ubiquity in most people’s wardrobe. . Each pair was printed with a graphic black and white graffiti print, which is hand-pained over to create texture. with some of these very astute collaborations it will be interesting to see how well J Brand label expands its customer base.