House of Tara
Mrs. Tara Fela Durotoye is the Managing Director and Creative Director of HOUSE OF TARA International. A veteran in the beauty industry, who pioneered the bridal make up profession in Nigeria. She is a lawyer from Lagos State University who started business whilst an undergraduate. Tara is a trained and certified make up artist of Charles Fox, Convent Garden London.
In a series of first, she launched the 1st Bridal Directory in 1999, set up an international-standard make up studio, and established the country’s first make up school. Whilst the nation was yet catching its breath, Tara launched the Tara Orekelewa make up, a brand that promotes ethics and ethnicity, by empowering young women for economic independence without moral compromise, just as it flies the proudly Nigerian flag. Yet again, at her tenth anniversary in Lagos, she scored another first with the launch of the fragrance, “Be Inspired”, which has begun to gain ground around the country.
House of TARA is a registered makeover outfit that was founded in 1998. H.O.T. is dedicated to serving individuals and corporate clients who desire to enhance their unique looks, or that of their client, using make-up products and techniques. House of Tara International is a beauty/skin care consulting firm that desires to become a household name primarily amongst Nigerian females and thereafter West African females. It is also involved in raising young entrepreneurs in the beauty industry otherwise referred to as beauty care representatives. HOUSE OF TARA is adequately positioned to capture the online
market primarily in Nigeria and then West Africa. This is due to the fact that there is still a rich untapped market for the beauty/skin care consultants especially in Nigeria and other African countries. Their mission is enrich lives of young women by offering them quality products to enhance their self-esteem and beauty. The product can also be used as a tool for becoming financially independent. House of Tara’s vision is to be the first choice of cosmetics for every black woman.
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[...] Fela Durotoye whom we all adore and fondly call fd. She is the CEO House of Tara also fondly called “Orekelewa.” The phrase that strikes me pungently about this young woman is what she started with, “one [...]
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